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Aristotle’s Ethos, Logos, and Pathos Many centuries ago, Greek philosopher Aristotle wrote about the importance of ethos, logos, andpathos. These broad constructs can be used when influencing followers

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Aristotle’s Ethos, Logos, and Pathos

Many centuries ago, Greek philosopher Aristotle wrote about the importance of ethos, logos, andpathos. These broad constructs can be used when influencing followers. Projecting a positive ethos (image) is significant for leaders when influencing followers because followers seek leaders who they can relate to. For example, a leader with a positive ethos may be ethical, trustworthy, or credible. Utilizing logos (logic) is important for a leader who is in charge of making conceptual decisions. Leaders who possess high levels of logos are respected and valued by their followers. It should be mentioned that depending too much on logos and not enough on ethos can be detrimental for a leader. Pathos is the ability to use one’s emotions to influence and connect with followers.

A case in point of the power in ethos, logos, and pathos: Consider the different approaches between Ronald Reagan and Jimmy Carter when they ran against one another in their final debate on October 28, 1980. Carter came across as cold and impersonal. To every question he was asked, Carter responded with facts and figures (logos). Those who watched this revolutionary debate realized that they could connect (ethos and pathos) with Ronald Reagan, and as a result, were more inclined to vote for him. Ronald Reagan was elected President of the United States of America in 1980.

Please read Martin Luther King’s letter from Birmingham Jail at:

http://www.bu.edu/irsd/Ec326_2004/material_2004/Letter%20from%20Birmingham%20Jail.htm

Then, drawing on the material in the background readings and doing additional research please provide examples of how Martin Luther King used ethos, logos, and pathos in his powerful and highly influential letter from Birmingham Jail.

SLP Assignment Expectations

Your paper should be 3-4 pages, not including the cover sheet and reference page. You are expected to deal with these issues in an integrated fashion, rather than treating them as a series of individual questions to be answered one by one and left at that.

You will be particularly assessed on:

  • Your completion of all the steps in the exercise.
  • Your ability to synthesize information and present a concise and meaningful paper.
  • The clarity and quality of your writing.
  1. Make sure that you use your own language (rather than copying sentences from the article).
  2. Your paper will be graded based on the following criteria: Precision, Clarity, Breadth, Depth, Grammar/Vocabulary, Referencing, and Application.
  3. Use 12-point type size (Times New Roman), double-spacing, and one-inch margins. Add a cover page and a references list.
  4. Cite your sources: APA Style - Trident requires all PhD work to be in APA form. We also encourage all other students to comply with guidelines for proper citation of references. You may use the tutorial found on the following link (press “view the tutorial”):a

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