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A survey from MARC Research found that among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter

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A survey from MARC Research found that among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season.

Read more: http://www.marketingprofs.com/charts/2010/3542/shoppers-seek-coupons-and-free-shipping-offers#ixzz28gf7i57W

In addition, read the article below on the importance of “free” in online commerce:

http://www.marketingprofs.com/short-articles/2555/the-importance-of-free#ixzz28gdt7f4u

Based on these articles and other readings you may find, what do you think of the “free” offers used by online retailers or marketer? Do you think the “free” offers would be more effective than coupons?

*After reading the articles above please answer the the questions, also above, in one page or less and cite the articles or in any references you may use when answering the questions in APA format.*

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